Privacy Policy

1. Information We Collect

Information You Provide

You may voluntarily provide personal information when you place an order, create an account, subscribe to our newsletter, contact customer support, request system design assistance, or participate in promotions or surveys.

Information may include your name, email address, telephone number, billing and shipping addresses, company name (if applicable), vehicle information, audio equipment information, listening preferences, purchase history, and communications with HF Audio Labs.

Payment information is processed securely through Shopify and authorized payment providers. HF Audio Labs does not store complete credit card numbers.

Information Collected Automatically

When you browse our website, we may automatically collect your IP address, browser type, device information, operating system, pages viewed, shopping activity, referral sources, search terms, and approximate geographic location through cookies and similar technologies.

2. How We Use Your Information

We use your information to process and fulfill orders, provide customer support, recommend compatible products, provide system design guidance, improve our website and customer experience, detect fraud, comply with legal obligations, send marketing communications where permitted, and measure website performance. HF Audio Labs does not sell your personal information.

3. Personalized System Design Assistance

If you voluntarily provide information regarding your vehicle, existing equipment, performance goals, installation plans, or listening preferences, we may use that information to provide product recommendations and system design guidance. Recommendations are informational only and do not guarantee compatibility or performance.

4. Payment Information

Payments are securely processed through Shopify and authorized third-party payment providers. HF Audio Labs does not store complete credit card information.

5. Cookies and Similar Technologies

We use cookies and similar technologies to remember shopping cart contents, maintain account sessions, improve website performance, analyze visitor behavior, measure marketing effectiveness, and enhance your shopping experience. Disabling cookies may affect website functionality.

6. Analytics and Google Services

HF Audio Labs uses Google Analytics, Google Search Console, Google Merchant Center, and, where applicable, Google Ads to better understand website performance, improve search visibility, evaluate marketing campaigns, and enhance the customer experience. These services may use cookies, pixels, or similar technologies. Information collected through Google services is subject to Google's Privacy Policy.

7. Email Marketing

If you subscribe to receive communications, HF Audio Labs may send emails regarding new products, promotions, educational articles, company news, system design tips, installation guidance, and special offers.

HF Audio Labs currently uses Shopify Email and Klaviyo to manage customer communications and email marketing. These providers receive only the information necessary to deliver communications on our behalf and are expected to protect your information.

You may unsubscribe at any time using the unsubscribe link included in our marketing emails.

8. Mobile Messaging (SMS and RCS)

If you provide your mobile number and opt in, HF Audio Labs may send you text messages by SMS and by RCS (Rich Communication Services) regarding new products, promotions, order and shipping updates, educational content, and special offers. Message frequency varies and message and data rates may apply.

Mobile messaging consent is collected separately from email consent and is never a condition of purchase. You may opt out at any time by replying STOP to any message, or reply HELP for assistance. Opting out applies to both SMS and RCS.

We collect and store your mobile number, your opt-in and opt-out status and the date of each, and message delivery and engagement data. HF Audio Labs uses Klaviyo to operate its mobile messaging program; Klaviyo receives only the information necessary to deliver messages on our behalf.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

The only exception is service providers who assist us solely in delivering the messages you have requested, such as Klaviyo and our messaging aggregators. These providers are contractually restricted from using mobile opt-in data for any purpose other than delivering our messages, and may not use it for their own marketing.

Full program terms are available in our Mobile Messaging Terms.

9. Sharing Your Information

We do not sell, rent, or share your personal information - including your mobile opt-in and SMS consent data - with third parties for advertising purposes. We share personal information only as necessary to operate our business with trusted providers such as Shopify, Shopify Payments, authorized payment processors, Klaviyo, Shopify Email, UPS, FedEx, USPS, Google services, fraud prevention providers, and website security providers.

The categories of sharing described above exclude text messaging originator opt-in data and consent. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

10. Data Security

HF Audio Labs uses commercially reasonable administrative, technical, and physical safeguards to protect your information. However, no method of electronic transmission or storage can be guaranteed to be completely secure.

11. Data Retention

We retain personal information only as long as reasonably necessary to complete transactions, provide customer support, maintain business records, comply with legal obligations, resolve disputes, and enforce our agreements.

12. Your Privacy Rights

Depending on your location, you may request access to, correction of, or deletion of eligible personal information, opt out of marketing communications, or request information regarding how your information is used.

13. California Privacy Rights

California residents may have additional rights under applicable California law, including requesting information regarding the categories of personal information collected, requesting deletion or correction of eligible information, and learning how personal information is used. HF Audio Labs does not sell personal information and will not discriminate against customers who exercise their privacy rights.

14. Third-Party Websites

Our website may link to third-party websites. HF Audio Labs is not responsible for their privacy practices or content.

15. Children's Privacy

HF Audio Labs does not knowingly collect personal information from children under 13 years of age.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates become effective upon publication unless otherwise stated.